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Webinar: Refresh, Reboot, Rebrand
Thursday, March 14, 2019, 2:00 PM - 3:00 PM CST
Category: Professional Development

Is your brand looking a little tired these days? Is it time to freshen things up?

What started as a refresh evolved into a rebrand at St. Charles Community College. Walk through the complete process SCC took to rethink and re-brand. This session presents real-world practices from a team of community college marketers who will demonstrate the various phases of completing a successful rebrand. From re-branding your class or department to re-branding your entire institution, come away with actionable strategies to help make it happen.

Presenters

Brynne Cramer
Communications Manager

St. Charles Community College

Brynne is the communications manager at St. Charles Community College. She holds a bachelor's degree in public relations from Missouri State University and a master's degree in communications at Lindenwood University. During her six years at SCC, Brynne has played a key role in writing content for publications, developing crisis communication plans, strategizing for social media, branding the institution and more.

Ben Munson
Director of Marketing

St. Charles Community College

Ben is an award-winning photographer at St. Charles Community College (SCC) and the college's director of marketing. Together, he and his team of marketers and communicators have produced a body of praise-worthy visual and written work promoting SCC that has earned them a wide range of regional and national accolades. In his 14 years at SCC, Ben has continually found new ways to strengthen the college brand – as well as his own.

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Connect

► Use the hashtags#MCCAwebinar + #HEMktg

Sponsorship Opportunities

MCCA offers a unique sponsorship opportunity for our professional development webinars. Contact Kalynn Ramsey, Director, Member Engagement and Professional Development, [email protected].

About Webinars

MCCA's free webinar series brings experts in the field of higher education and workforce development to a screen near you. We focus on timely and relevant topics, so you're bound to find something of interest to your organization. Past webinars are archived via the MCCA Digital Repository for streaming on-demand. 


Webinars are complimentary for MCCA members and $50 for non-members. If you are interested in membership, please email [email protected].


Contact: MCCA Professional Development, [email protected]